It would be an understatement to say that influencers are all the hype. And their impact on digital marketing is quite fascinating. Compared to social media marketing or even video marketing, influencer marketing is fairly new. Influencer marketing statistics show that an increasing number of businesses are also beginning to invest heavily in it. It is the fastest-growing online customer-acquisition method. More and more brands are hopping on this bandwagon and find it cost-effective. Influencers are popular, and they do great things for brands, but we all know that.
What's interesting is how true this culture of "promotion" is to its name. What do I mean? Influencers don't just promote brands or products; they promote a lifestyle. And everyone wants in on that. It seems phone number list accessible enough. And in the quest to want that life, we end up spending on things that are fundamental to being an influencer causing ripples in different markets, namely tech markets. The iPhone Obsession You can't be an influencer without having an iPhone. It's simply impossible. Being an influencer means you have to put out interesting content and not compromise on quality constantly.
And we all know that no other brand does selfies justice like Apple. In 2017, 54% of Flickr users preferred using an iPhone for photography. Apple ranked over Canon and Nikon combined in popularity among Flickr users. Even if you don't want to be an influencer, the constant flow of perfect selfies on your Instagram feed makes you want to up your own Instagram game. Influencer culture has created more subcultures of people who aren't influencers but still have many followers who put out aesthetically pleasing content. And this has become the norm.
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發表於 2023-4-8 18:08:17