One of the hardest calls a business owner has to make is choosing a campaign objective for their brand. The campaign objective becomes the epicenter of everything that comes after - every ad, every post, etc., is based around this call. But how do you decide which approach will benefit your business the best? We’ve put together a list of x things to consider to make this choice easier for you. Key Differences Brand awareness is how well people know your brand and the emotions and images they associate with it. Brand awareness-centric strategies focus on developing brand image, attracting new website visitors, expanding social media following. The goal is to attract a new audience and make them aware of its existence.
According to Editor’s Choice, presenting a brand consistently across all platforms can increase revenue by up to 23%. Sales Generation or Lead Generation centric strategies focus on attracting phone number list interested clients and converting them into paying customers. A report from HubSpot showed that 61% of marketers consider generating leads to be their biggest challenge. So it is something that should be prioritized early on. As the entrepreneur, you will have to make this call yourself, but you know better than anyone what your brand’s goals and objectives are.
When Brand Awareness Works Well Startups – When you’re new in the game, the best way to spend your marketing budget is on increasing brand awareness. You want more people to know about you and spread the word. That is how you will score your first sales. The wider your audience, the bigger your chances of having paying customers. Crowded Market – If you’re in an oversaturated market, a solid brand awareness campaign will help you stand out. 61% of people are more likely to buy from companies that deliver unique content (Contently). Trust Building – People will buy from companies they trust.
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發表於 2023-4-12 18:08:18