ways to improve email engagement

Why is email engagement important?
Simply put, engaged subscribers are important to your bottom line. Active, engaged subscribers interact with your brand and product more, which means they’re more likely to buy from you.


In addition, an engaged email list helps you maintain a solid Belgium Email List reputation. That’s right—you may not know it, but you have an email reputation to protect. If subscribers ignore you, or worse, report your messages as spam, it hurts your reputation. If it gets too bad, you can wind up blacklisted, which drops your chances of delivering emails to your subscribers.




Ready to kick your engagement up a notch? Use these five tips:


1. Spring clean your contact list
You spring clean your home once a year, right? Well, your email list should get the same kind of deep clean.



You want an email list that’s full of engaged subscribers who are actually interested in your product or service. Subscribers who aren’t interested aren’t worth keeping around. Yes, that means you may have to delete a few contacts. But how do you know when to delete them?