The mistake for which B2B companies have waited a long time before using digital communication, in particular social media, is that of having thought that to speak to a business customer one had to use a language made up solely of data and technical terms.
Using the Storytelling technique also in business to business, Iran phone number list works because corporate valuescan be conveyed more effectively and aspects of the brand or of a single product can be told that could not be communicated by a table or graph Even the most austere of managers can be involved in stories that reflect his professional interests and that bring out emotions and ideas representative of the sector in which he operates.

It is obvious, but it must always be remembered, that behind every professional there is a person and, therefore, his attention can be attracted through one of the oldest forms of storytelling: the story.
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